Much has been made of the BBC practising ageism by dispatching older females from its programmes, only to replace them with “younger models”.  Notwithstanding the glaring clues, the point overlooked is that the BBC’s core objective is to ditch its audience.  In the main, particularly on a Saturday night, the BBC’s light entertainment audience is largely middle aged or older, with conservative tastes.

As reports  The Daily Mail,

 “BBC insiders have revealed that Strictly Come Dancing is undergoing an overhaul before the next series, to give it a ‘sexier’ feel and attract a younger audience” (my italics).

What more needs to be said?